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9:00 AM | 12:00 PM | Working the Big Four: Four Case Studies in Facebook, Twitter, LinkedIn and Pinterest
Room: Empire  Click here for details.
In this extended-length workshop, we zero in on the Big 4 social media platforms: Facebook, Twitter, LinkedIn and Pinterest and offer deep-dive case studies in how to use social media to engage, retain and expand audiences, promote events, sell advertising and generate commerce. We’ll show you how you can make the most of your time and resources to unleash the power of these networks and take your social efforts to new heights in ways that directly link to revenue. We’ll use real-world examples to make you the Facebook, Twitter, LinkedIn and Pinterest experts in your organizations and take your brands to new heights. Facebook and Twitter are the essential social networks for media pros seeking to actively take part in ongoing conversations about their brands, and Pinterest has captured the imagination and tapped into the creativity of millions of consumers. LinkedIn is the increasingly indispensible business-oriented social network. Speakers: |
Jennifer Anderson, Vice President, Digital Audience Development & Analytics, Bonnier Corporation
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Stefania Pomponi, Founder, President and Chief Evangelist, Clever Girls Collective
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9:00 AM | 12:00 PM | Make More Money with Customer Centric Selling: 4 Steps to Landing Bigger Deals
Room: Liberty Click here for details. Sales people make more money when they understand the needs, motivations, and goals of their customers. Customer centric selling is a proven process that winning sales people use to discover their customers’ needs and create plans that fulfill them. This approach focuses less on the features and benefits of what you’re selling, and more on how what you sell can solve your customers’ specific challenges. Those who are experienced in the customer centric approach land bigger deals because solving a customer’s problem tends to be less constrained by budgets or price haggling. Join some of the industry’s most accomplished sales pros as they take you through the secrets for selling more media than you ever thought possible Speakers: |
John McMahon, Executive Vice President and Group Publisher, Questex Travel + Hospitality Group
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Adam Reinebach, Executive Vice President, Marketing Services, SourceMedia
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Karen Wilde, Vice President of Program Development, IDG Enterprise
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9:00 AM | 12:00 PM | The Future of the Magazine Media: A Debate With Conclusions About Print, Digital, Mobile
Room: Manhattan Click here for details. The media world is roiling with change. In this extended-length workshop, an all-star panel of practitioners and consultants will review the state of the media world, circa 2013. We'll look at the numbers, explore the trends, debate the meanings, read the tea leaves, and provide a slew of winning strategies and how-to advice in all areas of magazine-related media, mostly in the form of anecdote and case studies. Speakers: |
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Michael Clinton, President, Marketing, and Publishing Director, Hearst Magazines
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Samir Husni, Professor, Hederman Lecturer and Director, Magazine Innovation Center, Meek School of Journalism and New Media, University of Mississippi
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9:00 AM | 12:00 PM | Accountability, Measurement and Refining the Marketing Mix in a Digital World
Room: Wilder Click here for details. It's true that as consumers have migrated to online media, advertising spending has lagged. For media brands the only certain things are that CPMs are declining, banner ads produce disappointing results and advertising dynamics don't play to their strengths. Our panel works through the engagement and measurement metrics that matter, on both the content and ad sides, and the formats of the future, like native and social. Speakers: |
Ronda Hughes, Director, Audience Data, Advanstar Communications
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12:00 PM | 2:00 PM | Opening Keynote Luncheon: TheStreet, Inc.: Evolving the Online Publishing Model
Room: Westside Ballroom Salons 3&4 Click here for details. The online publishing model in many cases has evolved significantly from its dependence on an advertising-focused revenue stream. TheStreet is a case in point. Join us for this keynote presentation as TheStreet, Inc.'s president and CEO Elisabeth DeMarse takes us through her company's transition to a more diversified revenue stream that includes premium subscription content—as well as a significant overhaul of the company's tech infrastructure to address the rapidly changing consumer and device landscape.
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2:00 PM | 2:45 PM | How an Indy Media Company Builds a 360-Degree, Market-Dominating Empire
Room: Manhattan Click here for details. In the 4 years since the high-end travel and lifestyle magazine AFAR launched, it has steadily rolled out new and complementary products, including Web, mobile and events. Listen in as co-founders Greg Sullivan and Joe Diaz describe the fundamental business strategy that enabled this growth and how it can be applied across any media brand, even the smaller businesses. Speakers: |
Joe Diaz, Co-founder, Chief Product Officer, Afar Media
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2:00 PM | 2:45 PM | Read to Buy: How the Content to Commerce Relationship is Changing Content and Commerce
Room: O'Neill Click here for details. Media companies and specific magazine brands have pushed into the commerce space more aggressively, just as some pureplay media companies and even some retailers have embraced content as a tool to sell products. With shopping carts on content sites, and buy buttons on every page and even fully built-out stores, there is opportunity for many media brands. Learn how to recognize your commerce opportunity, and the tactics and techniques for making it work. Speakers: |
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Eileen Carty, Vice President of National Sales, PopSugar Media
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2:00 PM | 2:45 PM | 6 Critical Tips for Prepping Editors To Do On-Camera Video Work
Room: Empire Click here for details. Content creation and delivery for video is different from creating for print. Good print journalism skills don’t automatically translate into video content creation and presentation. But there are sets of skills that can add polish to both the video content and the presentation, both the spoken words and the visual footage. Learn from two of the best magazine-media companies their secrets for training their people to be experts in a new channel. Speakers: |
Kevin Keefe, Vice President, Editorial, Kalmbach Publishing
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2:00 PM | 2:45 PM | Profiles in Social Media Marketing
Room: Wilder Click here for details. Even in 2013, you still hear the discussion around whether social is monetizable, about whether all your activity on social networks can be leveraged directly into revenue. Well, this panel is hear to tell you the answer is yes. Here we bring together social specialists who are genius about engaging in social and leveraging it into everything from online traffic, event attendees, and direct advertising. Speakers: |
Chandra Magee, Senior Director, Digital Reader Outreach, The Economist
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2:00 PM | 2:45 PM | Mobile Advertising: New Ideas That Go Way Beyond Display
Room: Liberty Click here for details. The mobile platform has opened up new opportunities for ad creative that
goes far beyond a typical display position. And since the medium is still
in a heavy experimental phase, publishers are dreaming up highly
interactive and unique advertising formats that are getting agencies and
marketers more excited for the mobile and tablet platform. Join us in this
fast-paced session as you're taken through a host of jaw-dropping ad
products specifically designed for tablets and mobile that are not only
engagement-magnets, but also bringing in new business.
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3:00 PM | 3:45 PM | Best Practices in Media Finance, Raising Capital and Exit Strategies
Room: Manhattan Click here for details. Navigating the credit markets is a much different experience now than it used to be only a few years ago. Nevertheless, media M&A lately has been progressing at a solid clip and publishers are still looking for financing, both debt and equity, to fuel growth. Join us in this session for panel discussion of a ground-level view of media financing—including how to know if you’re qualified to receive it, what lenders and buyers are looking for, what media valuations are based on and how to make sure you’re ready for both lenders and buyers. Speakers: |
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Peter Craig, Senior Media Industry Advisor, WeiserMazars
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3:00 PM | 3:45 PM | Sponsored By: 
Room: O'Neill Click here for details. We’ve debated for 18 years whether the banner ad works, and we know, down deep, that we don’t debate good products, only bad ones. Whether you believe that statement or not, the age of banner ads is ending and new forms of advertising are proving more engaging and effective. Learn what formats are sticking and how they’re driving increasing revenue volume.
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3:00 PM | 3:45 PM | Would These Editors Hire You? Real World Skills For a Fast-Changing Media World
Room: Empire Click here for details. Having multimedia skills in Web content management and video, and recognizing what triggers viral content, and understanding the sophisticated techniques for engaging in social—these are all critical skills for editors these days. And so are core journalism skills like reporting, writing and interviewing. Sit in for a panel of senior editorial leaders as they talk about what they look for when building a team. Speakers: |
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John Gallant, Senior Vice President, Chief Content Officer, IDG Enterprise
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3:00 PM | 3:45 PM | Agree or Disagree: Is There Too Much Data?
Room: Wilder Click here for details. Some feel there is, and it’s increasing exponentially as digital technologies enable more measurement of more things. Others feel the more data, the better, which helps inform everything from content to marketing to sales. Engage with our speakers as they describe the data-management techniques that work best for their companies, and where the revenue is most likely to increase from better data management.
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3:00 PM | 3:45 PM | Relaunching Your Top Products on the Mobile Platform: Email and Newsletters
Room: Liberty Click here for details. It's often said that if you're going to jump into the mobile space-which
you should, immediately-then one of the first places to start is with your
email and newsletter products. Join us in this session for a step-by-step
tutorial on transitioning your newsletter and email products and marketing
to a mobile-first design.
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4:00 PM | 4:45 PM | Sponsored By: 
Room: Manhattan Click here for details. In only a few years media companies have had to adjust from serving print and online audiences, to now reaching people used to getting the content they need when they need it and having it link to commerce opportunities at the click of a button. It’s a major challenge, but also an opportunity because you’re reaching people who may not own a desktop computer and haven’t found their way onto subscription files in the past. Listen in as ALM’s Jeff Litvak and AI’s James Capo provides the secrets of what’s worked for their respective companies. Speakers: |
James Capo, Vice President, Digital Business Development, Access Intelligence
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4:00 PM | 4:45 PM | Advertising Sales on Social: What’s Working For Revenue Production on the Cutting Edge
Room: O'Neill Click here for details. As integrated multiplatform ad-sales evolves, media professionals are increasingly bolting social advertising onto the package. Find out what’s working and producing sales—and results—in social ad sales. And learn which techniques are best in targeting, segmenting, and selecting the right network. Speaker: |
Colin Browning, Director, Social Media Marketing Services, IDG Enterprise
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4:00 PM | 4:45 PM | Content Marketing’s 11 New Success Secrets
Room: Empire Click here for details. Content marketing has deep roots in the old disciplines of custom publishing, custom content and advertiser services. But new models are very different in significant ways, especially when it relates to lead-generation, data analysis and native advertising. In this session, the best practitioners in the business deliver what’s working for 2013 and beyond. Speakers: |
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Jonathan Perelman, Vice President, Agency Strategy and Industry Development, BuzzFeed
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4:00 PM | 4:45 PM | The Economics of the Digital Newsstands: A Report Card from the Field
Room: Wilder Click here for details. As media and audiences move online, and especially into tablets and mobile, a whole crop of digital newsstand solutions have risen up as well. Sit in on a review of why they’re relevant, how they can generate revenue for you, what the critical capabilities are, and how to promote your brand on a growing range of platforms. Speakers: |
Jonathan Shar, Vice President & General Manager, Emerging Digital Content, NOOK Media LLC
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4:00 PM | 4:45 PM | Choosing Your Mobile Path: How to Build a Strategic Game Plan
Room: Liberty Click here for details. Mobile has turned into an enormous opportunity for publishers. Those that
have made the transition are reporting massive engagement and traffic
numbers. But taking a brand mobile is not simply about a redesign. Join us
in this session as we walk you through a comprehensive and detailed
approach to building a strategic plan that encompasses every aspect of
bringing your brand to the mobile platform.
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4:45 PM | 6:00 PM | Welcome Reception in the Exhibit Hall
Click here for details. You’ve made it to the biggest and most established industry event in the world. What better way to start things off than to mingle with hundreds of fellow magazine-media peers in the heart of New York City? Get charged up, get the conversations started, get the adventure rolling! It’s casual, it’s fun and we’ll see you there!
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7:00 AM | 6:00 PM | Registration Open
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8:30 AM | 9:30 AM | Introduction and Keynote Address: Google: Partnering with the Media Industry
Room: Westside Ballroom Salons 3&4 Click here for details. The New Rules of Engagement
We’re in the midst of a consumer & technology revolution that’s driving the entire media and advertising industry to reinvent itself. The rules by which advertisers and publishers engage their audiences, have changed. Daniel Alegre, president of Global Partner Business Solutions at Google, discusses how advertisers and publishers can use new and innovative technologies to keep their audience at the center of everything they do, ensuring a nimble, adaptive experience that is ready to conquer the new opportunities at hand. Speaker: |
Daniel Alegre, President, Google Global Partner Business Solutions
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9:30 AM | 10:30 AM | Sponsored By: 
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10:30 AM | 11:15 AM | Does the New Breed of Magazine Printer Mean Cost Savings or Revenue Opportunity For You?
Room: Manhattan Click here for details. Over the last several years, printers have branched out in every direction, building a suite of offerings around digital services, including e-editions, app development, paywalls, content management software, and more. But does it make sense for you to centralize several activities under one vendor, and is the printer the best source of those services? Watch a panel with both printers and media executives share their experiences and debate what works. Speakers: |
Stephen J. Grande, Senior Vice President, Operations and Manufacturing, Summit Professional Networks
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10:30 AM | 11:15 AM | Sponsored By: 
Room: O'Neill Click here for details. Digital disruption and innovation are the two sides of the same coin, and they’re what media companies have wrestled with for more than a decade. Nothing’s different today except for the massive proliferation of platforms and migration of users online. Sit in for a Q&A on the ways in which successful media companies are adapting—and winning—in an extended era of change.
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10:30 AM | 11:15 AM | Anatomy of a Content-Creation Team
Room: Empire Click here for details. In recent years, the approach to what used to be called editorial has changed. Now you don’t necessarily have an editor, an executive editor, and associate editors—you have specialists in social media, in video, in SEO and in measuring what’s pulling traffic. But in the end, great content remains at the core. Sit in as two senior content-creators break down the critical skills and outline what’s needed for the next five years and beyond.
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10:30 AM | 11:15 AM | The Science of Sharing: What Makes Content Viral
Room: Wilder Click here for details. More than ever, social media is the key source of referral traffic for media companies, even more so in many cases than SEO efforts. Content creators and their teams have an opportunity to invigorate their brands and enhance their communities, with themselves at the hub, building relevance, traffic and advertising opportunities. Listen in as our speakers describe what works best in social content, how to maximize likes and shares, and how to leverage it into traffic, advertising, and revenue. Speakers: |
Adriana Nova, Associate Director, Social Media, New York Media
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10:30 AM | 11:15 AM | Agree or Disagree: When It Comes to Mobile, It Is Time to Burn the Boats
Room: Liberty Click here for details. Mobile needs to be an all-in proposition. Tablet sales are astronomical and tablets themselves have changed the way society works in important ways. It seems like every week produces another headline about the phenomenal adoption rates and new life-changing apps. Listen as ex Ziff Davis CEO Jason Young argues why if you're not going mobile now, someone else will. It's time, as Hernán Cortés said, to burn the boats and not look back.
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11:20 AM | 12:05 PM | Agree or Disagree: Should Media Companies Be Technology and Software Companies First?
Room: Manhattan Click here for details. As digital platforms that enable interaction, content creation, collaboration and commerce continue to emerge as critical, the notion that media companies must include advanced software-development skills in-house is becoming more accepted. Social media companies, for example, are already fully integrated media/technology companies. In this session, CEOs outline their specific initiatives to establish development skill, and the ways in which it has paid off for them in cost reduction and revenue generation. Speakers: |
Blair Johnson, Senior Vice President, Business Development, Cygnus Business Media
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11:20 AM | 12:05 PM | Sponsored By: 
Room: O'Neill Click here for details. Pureplay companies rely nearly totally on online advertising, perhaps with a mix of events, data sales and subscriptions. Because of that, they need to be extraordinarily innovative about advertising, and in many cases, they are. Join in for a totally eye-opening new way of looking at native sales, premium media, integrated sales and content marketing. Speakers: |
Pam Horan, President, Online Publishers Association
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Jen Wong, EVP, Strategy, Operations, and BD, PopSugar Media
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11:20 AM | 12:05 PM | The Rise of Video Content and How to Leverage It
Room: Empire Click here for details. Video is the hottest content format around. It gets more shares, more views, more likes and more opens than non-video. It’s become faster and easier to post video and access it on individual brand sites as well as YouTube and other places. Media companies are experimenting with a whole array of options for monetizing it. Sit in on this session for a look at who’s making it work.
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11:20 AM | 12:05 PM | How Mobile and Digital Media is Helping Associations Align Membership Marketing and Media Imperatives
Room: Wilder Click here for details. The age-old point of friction in associations is how to evaluate the importance of media to members and balance that against the expense of a media operation, which is viewed as a cost, not a revenue center. But now, associations are deploying apps, digital supplements and more that open an “always-on” marketing channel to members, and that allows specific measurement of ROI. Hear how two associations are revolutionizing the use of media for larger association benefits. Speakers: |
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Robb Lee, Chief Marketing and Communications Officer, ASAE
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11:20 AM | 12:05 PM | Who Is Your Mobile Audience?
Room: Liberty Click here for details. Publishers are hauling in big audience numbers in volume and engagement
through mobile. But as with any new platform, the metrics are initially
tough to identify and standardize. In this session, we'll examine how you
can measure behavior and engagement to develop a greater understanding of
your mobile audience, including how to create better marketing and
promotional campaigns.
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12:05 PM | 1:45 PM | Luncheon Keynote Address: How Glam Media Built a Dominant Brand in the Women’s Lifestyle Space
Room: Westside Ballroom Salons 3&4 Click here for details. Glam Media is a digital media powerhouse, having carved out much more than a mere niche in the highly competitive women's lifestyle segment because it recognized early on the power of contextual, custom advertising solutions. Hear how founder and CEO Samir Arora is capitalizing on the convergence of social, networked content creation and curation, and custom advertising solutions.
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1:45 PM | 2:30 PM | Sponsored By: 
Room: Wilder Click here for details. Hear how Superior Media Solutions works with their clients to integrate Multi-Channel solutions into their workflows so clients don't need to own or manage any technology. Their solutions allow distribution of content in multiple channels and get to market quicker. This allows client the freedom to focus on content and easily create new products to generate diverse revenue streams.
SMS has technology solutions for any budget. Do you want a enterprise content management system for all platforms, we have it, want to just manage your content on the web and on mobile platforms, we have it, want to just develop you own apps, we have that too.
With a staff of publishing and tech professionals who average more than 30 experience we work with you to implement the best and most cost efficient solution based on your needs. We're not locked into one system solution. We implement what you need without the capital intensive infrastructure and give you the flexibility to modify the solution as market conditions dictate.
Stop by our Technology Test Drive and spend the most informative and potentially transforming 45 minutes at this year's MediaNext!
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1:45 PM | 2:30 PM | Sponsored By: 
Room: O'Neill Click here for details. Utilizing a series of case studies, iMirus presents best practices on expanding reach and growing revenue. Digital publishing is transforming the reader experience by delivering multi-sensory content that creates interaction, engagement and emotional connections.
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1:45 PM | 2:30 PM | Sponsored By: 
Room: Empire Click here for details. Does your brand need an espresso shot of awesome? Brian Kolb will reveal how your brand can find new and creative ways to inject your bottom line with Impossible To Ignore, from pumping brand equity vs. leveraging brand equity to learning the importance of and understanding calls-to-action. Don’t miss this pulse-pounding and knowledge-rampant session from a guy known for making brands behave the way YOU want them to. Speaker: |
Brian Kolb, Executive Vice President, Wright's Media
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1:45 PM | 2:30 PM | Sponsored By: 
Room: Liberty Click here for details. What happens when the biggest name in the industry meets the hottest platform in the industry? BANG! The genesis of something new and incredible. Folio: magazine is now playing on the only responsive design publication platform, and you can get a backstage peek at how it all works in this demo session, hosted by Folio:’s Tony Silber and Nxtbook Media’s Marcus Grimm. Learn new mobile reading advantages and advertising firsts, but hurry! Seating is limited. Speakers: |
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Tony Silber, Vice President/Content of Folio:, Min, Audience Development, and PR News, Access Intelligence
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1:45 PM | 2:30 PM | Sponsored By: 
Room: Manhattan Click here for details. Is there a workable, happy medium between a sales rep's flexibility to sell product but still give the publisher "data control"? Most sales reps want (and need) the ability to be creative in terms of pricing, delivery timing, and packaging of the products they sell…especially in the economy that exists today. However, the publisher still has to make a profit and deliver whatever was sold. How can systems provided by Media Services Group help the sales workflow? Speaker: |
Lee Pierce, Vice President, Sales, Media Services Group
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1:45 PM | 2:30 PM | Sponsored By: 
Room: Harlem Click here for details. Learn how Attivio's Active Intelligence Engine brings Big Data & Big Content together to power:
• Content Personalization & Dynamic Digital Experiences
• Editorial Dashboards and Unified Research
• Content Enrichment and Increased Content Lifetime Value
• Direct ROI from both Subscription and Advertising Revenue Increases Speaker: |
Alex Withers, General Manager – Digital Business, Attivio Inc.
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2:35 PM | 3:35 PM | Afternoon Solution Center in the Exhibit Hall
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3:35 PM | 4:20 PM | Create a Massively Successful Event Business Off Your Media Brand
Room: Manhattan Click here for details. Nearly every magazine-related brand has events, but very few consumer-facing companies have built out major revenue-producers, and only a few b-to-b brands have fully exploited the range of opportunities from awards to mixers, forums, e-learning, boot camps and more. Join the best event brands in the business for a look at who’s doing what that works. Speakers: |
Ray Bianchi, Senior Director, Expositions and Events, Cygnus Business Media
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Bill Harper, Vice President, Group Publisher, Yoga Journal and Vegetarian Times
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3:35 PM | 4:20 PM | Today's Sales Organization: Multitasking in Multiple Channels
Room: O'Neill Click here for details. There's an endless menu of assets to sell across a variety of platforms. Sure, the opportunity is unprecedented, but so are the headaches. Join us in this session as Andy Cohn takes a practical look at how to organize your sales operation to most effectively execute on cross-platform sales. Speaker: |
Andy Cohn, President and Publisher, The Fader
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3:35 PM | 4:20 PM | Vastly Expand Your Audience and Influence Through a Contributor Network
Room: Empire Click here for details. Many publishers have built vertical networks of like-minded content creators. And no wonder. These bloggers aren't writers-for-hire, they're passionate advocates of their markets who provide the dual impact of audience growth and on-the-ground influence coveted by marketers. But while the rewards of a contributor network are high, it also requires significant care and feeding. Learn from the best as they guide you through the creation of a network, its on-going management and how to effectively sell against it.
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3:35 PM | 4:20 PM | How The Ad-Sales Metrics Morass is Hurting Your Business and How You Can Fix it
Room: Wilder Click here for details. Too often, sales are made on impressions, uniques, and perhaps a few other measurements around engagement. But if that’s what you’re leading with then you’re fighting the battle on the wrong battlefield and losing the war. What’s more, the key metrics used to sell print are applicable only in the reverse in digital. Join Condé Nast’s Chris Reynolds for a revolutionary look at the world of digital sales data and how to increase your revenue and marketshare immediately.
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3:35 PM | 4:20 PM | Tablet and Mobile Ad Sales: A Primer for Success
Room: Liberty Click here for details. Mobile ad sales remains an emerging market, and with standards for
measurement and reporting still evolving, the ROI challenge has not been
resolved. Still the opportunity is huge, and leading companies are
developing innovative approaches to selling the medium. Join us for a
step-by-step tutorial on the strategies, tactics and market approach for
selling publishing's newest content frontier.
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4:25 PM | 5:10 PM | The Intersection of Print, Digital and Local: The Way Forward for City Magazines
Room: Manhattan Click here for details. For most city and regional magazines, digital is still a secondary strategy, with print commanding the lion's share of resources and revenue. Yet there are major opportunities to be explored across a more evenly distributed media platform. It goes without saying that a magazine's local ties make it a very deep vertical, which can be exploited in a variety of new ways—from native advertising, to social to innovative connections between the print and digital products. Speakers: |
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Sam Martin, Director of Digital Strategy, Texas Monthly
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4:25 PM | 5:10 PM | Sponsored By: 
Room: O'Neill Click here for details. The buzz around native advertising has reached a point where some publishers are feeling compelled to shift from opportunistic, one-off programs to a formal menu of actual formats. Cross-discipline decisions covering content standards, labeling, sizes and placement and more need to be made for all kinds of channels, including sponsored blogs, video, social, mobile and others. Learn how Hearst Magazines and Vox Media tackled this issue and why every company must.
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4:25 PM | 5:10 PM | Agree or Disagree: You Should Mash Up Your Content, Community, Editors and Readers
Room: Empire Click here for details. Publishers are driving new levels of engagement by combining traditional editorial content and curation with community-created and inspired content. The combination also offers compelling and hyper-targeted advertising opportunities.
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4:25 PM | 5:10 PM | Sponsored By: 
Room: Wilder Click here for details. In this free-form, but highly intensive session, you'll be treated to the expertise of a panel the top industry practitioners in the marketing & audience development space—as well as the hard-won wisdom of your peers. Bring your questions about marketing and audience growth and get ready for a supercharged mix of consultation and peer support. Speakers: |
Robb Lee, Chief Marketing and Communications Officer, ASAE
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Adriana Nova, Associate Director, Social Media, New York Media
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4:25 PM | 5:10 PM | Leveraging Mobile and Tablet Media as Marketing Tools
Room: Liberty Click here for details. In addition to being new distribution channels for publishers, mobile and
tablet devices can serve as unique marketing tools. Lean back devices can
provide publishers with unique opportunities to engage readers, and can
push content and promotions in ways the Web cannot. This panel will
explore how a smartphone or tablet can become a marketer's new best
friend. Speakers: |
Chris Dorbandt, Managing Director, Consumer Marketing, Scientific American
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5:10 PM | 6:30 PM | Networking Reception in the Exhibit Hall
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7:30 AM | 2:00 PM | Registration Open
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8:00 AM | 9:30 AM | FOLIO: 100 Awards and Keynote Address: The Remaking of Farm Journal Media
Room: Westside Ballroom Salons 3&4 Click here for details. We celebrate the most influential and impactful media professional of the year. To kick-off our recognition breakfast, Farm Journal Media’s Andy Weber delivers a keynote address: One of the most startling and non-intuitive success stories in b-to-b media is the transformation of Farm Journal Media from an old-school print-reliant trade publisher into a digital-media powerhouse that's migrated revenue downstream, increasingly to the end-user. It's non-intuitive because you don't think of agriculture as an early-adopter for digital media. And it's startling because of the specific ways in which CEO Andy Weber has driven change in multiple areas of the company, from cashflow and debt to training, internal structure, competitive positioning and culture. Hear Weber describe how he's created a 137-year-old "new" company for the 21st Century media environment—and how you can as well.
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9:30 AM | 10:30 AM | Morning Solution Center in the Exhibit Hall
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10:30 AM | 11:15 AM | Disruptors: How to Recognize them, How to Protect Your Business From Them, How to Be One
Room: Manhattan Click here for details. When you think of the media-industry landscape these days, you see disruption all over the place. And it’s not just new versus traditional and digital versus print. Older social networks are threatened by newcomers, and newer technologies like mobile are threatening Web-based assumptions. Join in on a panel discussion with these disruptors from different segments of the industry.
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10:30 AM | 11:15 AM | Event Sales: A Professionals’ Roundtable
Room: O'Neill Click here for details. Nearly every media company has events, and along with digital, events are where the fast-growth opportunities are. Join in on an up-tempo no-holds-barred series of case studies covering events for enthusiast consumer brands, b-to-b, and city and regional, and learn how to find new event opportunities, and execute on them successfully and quickly. Speakers: |
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Wendy LaDuke, President and Group Publisher, Education Group, 1105 Media
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John Marriott, EVP, Chief Analytics Officer, Source Interlink Media
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10:30 AM | 11:15 AM | Cross-Platform Production: Content to Design
Room: Empire Click here for details. Mobile, from smartphones to tablets, has changed the game for publishers and has sparked a re-examination of how content is designed and produced across platforms. In this session we examine how publishers are optimizing consistent and efficient content design and production from print to digital to mobile.
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10:30 AM | 11:15 AM | Beyond the Big 3: Mastering New Social Networks for Publishers
Room: Wilder Click here for details. Social media is a direct extension of your editorial voice and brand. Think of social as the front porch to your brand: It should have curb appeal and be inviting. While it’s important to stay active within the Big Three (Facebook, Twitter and Pinterest), there are untapped audiences for content publishers in the social universe. Consider activating one of these “new” social media communities as you build your online strategy. Find out the different ways to tap new audiences on a variety of social media platforms.
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10:30 AM | 11:15 AM | Ask The Experts: Mobile
Room: Liberty Click here for details. In this free-form, but highly intensive session, you'll be treated to the
expertise of a panel the top industry practitioners in the mobile space—as
well as the hard-won wisdom of your peers. Bring your questions about
mobile and get ready for a supercharged mix of consultation and peer
support.
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11:15 AM | 12:00 PM | Rethinking B-to-B Media: What the Company of the Future Must Become
Room: Manhattan Click here for details. In recent months, b-to-b media has been in the news a lot, as UBM exited print, Hanley Wood went digital first, and Cygnus started calling itself a “technology company.” The truth is, there’s been a lot of casting about for new models and a lot of uncertainty about the role of b-to-b media. In this session, we present the most comprehensive look ever at the four essential elements of the b-to-b media company of the future.
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11:15 AM | 12:00 PM | Ask The Experts: Mastering a New Sales Environment
Room: O'Neill Click here for details. In this free-form but highly intensive session you'll be treated to the expertise of a panel the top industry practitioners in the sales space—as well as the hard-won wisdom of your peers. Bring your questions about cross-platform sales and get ready for a supercharged mix of consultation and peer support. Speakers: |
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Wendy LaDuke, President and Group Publisher, Education Group, 1105 Media
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11:15 AM | 12:00 PM | Ask The Experts: Content
Room: Empire Click here for details. In this free-form, but highly intensive session, you'll be treated to the expertise of a panel the top industry practitioners in the content space—as well as the hard-won wisdom of your peers. Bring your questions about cross-platform content and get ready for a supercharged mix of consultation and peer support. Speaker: |
Jonathan Perelman, Vice President, Agency Strategy and Industry Development, BuzzFeed
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11:15 AM | 12:00 PM | From Data to Action: 3 Examples of Turning a Metric into an Executable Strategy
Room: Wilder Click here for details. Data has become the bedrock of almost every publishing activity we do—from content production to audience development, engagement and sales. Many of us have become expert at collecting metrics, but fall short of figuring out how to interpret and apply them to actionable strategies. Join us for this session as we look at how to hone in on what numbers to follow, what they mean and how they should influence audience, sales and content decisions. Speakers: |
Meg Estevez, Group Director, Audience Development, NewBay Media
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Ken Sheldon, Executive Director, Audience Development, New York Media
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11:15 AM | 12:00 PM | Tablet Breakthroughs: 5 New Ideas to Supercharge Content and Performance
Room: Liberty Click here for details. From dynamic content updates to m-commerce and unique advertising formats
and creative, join us in this session as we profile and dissect some of
the best new ideas in tablet edition and mobile development.
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12:00 PM | 12:30 PM | Closing Keynote Address: The Secrets of HuffPost’s “Engagement Journalism”
Room: Westside Ballroom Salons 3&4 Click here for details. As The Huffington Post's founding editor and president of the site's live-streaming video network, HuffPost Live, Roy Sekoff has championed a decidedly participatory editorial environment where user engagement helps drive the video narrative. Join us for Roy's MediaNext keynote presentation as he describes how engagement journalism, social media and community can lead to a much more vibrant editorial—and sales—operation. Speaker: |
Roy Sekoff, President and Co-creator of HuffPost Live, Founding Editor of The Huffington Post
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Once again, I left MediaNext renewed and inspired to return to my editorial team. This year's event was another for the books.
