Rapid response sessions give you fast-paced info blasts on essential topics, in just 20 minutes per topic.
TUESDAY | January 8
2:00-2:45 p.m.
1. Case Studies in Social Media Marketing
Marketing through social media is still in its early stages, but it’s proving incredibly valuable in generating buzz, likes, subscriptions and actual sales. Look at some killer case studies.
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Paul Andrews Vice President, E-media Go Forward Media |
2. Selling Advertising in Social Media
The advertising model is still evolving, but there’s lots of revenue to be generated in social media. Get a look at what’s working.
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Paul Andrews Vice President, E-media Go Forward Media |
TUESDAY | January 8
3:00-3:45 p.m.
1. Developing New Platforms and Brand Extensions
There’s a lot to be done in leveraging a strong brand into new platforms. Sit in for a look at the essentials, with some specific examples.
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Ana Connery Editorial Director Bonnier Parenting Group |
2. Upselling Paid Content
Your content has significant value beyond the week, month or other time period a magazine is on sale. Check out some of the models for selling archives.
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Wendy Elman Vice President, Digital Solutions Scientific American |
WEDNESDAY | January 9
10:30-11:15 a.m.
1. App Business Models
Before you pay to build an app, you need to assess the business opportunity. Here are a few options and examples.
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Joe McCambley Co-Founder The Wonderfactory |
2. Tablet Time
Explore reader consumption behavior on tablet devices and the secrets for creating content appropriate to the device.
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Joe McCambley Co-Founder The Wonderfactory |
WEDNESDAY | January 9
1:45-2:30 p.m.
1. Multi-Channel Sales
Discuss the best approaches to making one-plus-one-plus one equal five, and close the big contract.
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Joe McCambley Co-Founder The Wonderfactory |
2. Selling Lead-Gen and Marketing Services
Marketers are looking for more than just traditional advertising. Get a quick take on these two opportunities, and where they fit in the mix.
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Valerie Voci VP, Marketing CQ Roll Call |
WEDNESDAY | January 9
4:30-5:15 p.m.
1. Content Creation and the New Rules for Production
Actually producing content is much more multifaceted for production, design and editoral team members. Take a look at what’s become the standard for efficiency.
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Dan Hanover General Manager Event Marketer |
2. Ad Management and Customer Service
They say you don’t lose the sale because the results were poor, but rather, because the customer service was poor. Learn what NOT to do.
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Jim Elliott President James G. Elliott Co., Inc. |