The MediaNext conference begins with extended-length morning workshops, allowing you to dig in on critical issues. Choose one of the following half-day workshops to attend.
TUESDAY | January 8
1. Create Your Tablet Business Strategy
Tablet editions are presenting a number of monetization models from e-commerce to ad sales to paid subscriptions. Magazine companies are learning how to leverage these into their tablet magazines, but there’s still much to learn. Successful selling within and around your editorial brands requires special design sense and a different relationship among editorial, sales and audiences. Join in on this session and you’ll hear how the pros are moving forward, and how you can too. You’ll come away with specific plans to build commerce and monetization models into your tablet editions.
Digital Advertising Director
Bonnier Men's Group
Premier Media Holdings
2. Keeping and Growing Your Customer Base
The ‘list’ is everything in magazine publishing. But what if Apple wants a bite, or online ad networks hijack your visitor data, or aggregators steal both your content and your customers? Digital technology, online ad models, and the emerging app ecosystem are forcing media companies to reassess and defend their customer base. Get a deeper understanding of why data leakage is subscriber leakage; where third parties are drafting off of media and using new technology, data and ad exchanges to make the most of your audience equity.
Director of New Media
3. The Association Publishing Transformation: An Exclusive State of the Market Report
Association publishing and media are a vast sub-section of the media industry, often doing really interesting things under the radar. Well, they’re under the radar no longer. Attend this session and learn what trends have emerged in revenue generation in association media, plus critical intelligence on media revenue as a part of the association’s total revenue, staff sizes, anticipated growth and more. Sit in for a mix of data and perspective on the current state of association media.
President & CEO
Special Interest Media
James G. Elliot Co., Inc.
Publisher, Physics Today
American Institute of Physics
4. How to Build an E-Learning Business
Learn the components of a successful e-learning business, including a focus on a skills development based curriculum, how to handle multiple-session modules, between session interaction, attracting qualified instructors and end-of-course certification. We’ll explore all facets of e-learning, from scoping out topics, attracting audiences, creating the content, pricing, learning management platform options and more.
|Shelly Jones Jennings
Vice President, Digital