Master Classes

Totally new to MediaNext, best-selling authors and industry experts serve as your instructors in these executive training sessions on innovation and business strategy. 

 
MONDAY | October 29

2:00-4:30 p.m.

Vivid Thinking: New Processes for Solving Problems and Making Decisions

The problem: We talk so much that we don’t think very well. As powerful as words are, we fool ourselves when we think our words alone can detect, describe and defuse the multifaceted problems of today. They can’t—and that’s bad, because words have become our default thinking tool. The solution: Creative expert and best- selling author Dan Roam’s highly-interactive executive training workshop offers a way out. It’s called “Vivid Thinking”—a simple technique combining verbal and visual minds so that we can think and learn quicker, teach, sell, and inspire more effectively and get stuff done in a whole new way.

Speaker:  

Dan Roam
Author
"The Back of the Napkin"

 
TUESDAY | October 30

10:30 a.m.-12:15 p.m.

On Demand Brilliance: Creating Better Ideas, Faster

It isn’t enough to just do your job anymore. In order to thrive in today’s marketplace, all of us have to be ready to generate brilliant ideas on demand. It is possible to have better ideas, faster, without stress and burnout. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Get tips for staying inspired and experiencing greater creative productivity than you ever imagined possible as your learn practical methods for discovering your personal creative rhythm.

Speaker:  

Todd Henry
Author
"The Accidental Creative: How to Be Brilliant at a Moment's Notice"

 
TUESDAY | October 30

1:45-3:30 p.m.

Effective Communication: The Presentation Secrets of Steve Jobs

Steve Jobs’ wildly popular presentations set a global gold standard in the event industry—and now this step-by-step Master Class shows you exactly how to use his techniques. Bestselling author Carmine Gallo has analyzed the very best of Jobs’ event performances, offering point-by-point examples, tried- and-true techniques and proven presentation secrets. With this revolutionary approach, you’ll be surprised at how easy it is to wow your audience the Steve Jobs way.

Speaker:  
Carmine Gallo
Author
"The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience"
 
WEDNESDAY | October 31

10:45 a.m.-12:30 p.m.

The Trendmaster's Guide For Going From A-Z

The session is a practical and fun exploration of the trend-tracking process that simplifies and demystifies the art of trend. Every letter offers an insight into how to navigate the unknown and a useful suggestion to help media executives prepare for what’s next. Current and emerging trends in business and marketing are presented as examples of how to be more than just up to the minute. Hear what the top trends are, and how to locate them ahead of your competition.

Speaker:  
Robyn Waters
Author
"Navigating the Contradictions of the New Trend Landscape"

 

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